|
The birth of Jingle House was the result of a bet. A bet between Australian DJ Nigel Ross and his
Program Director Pete Sinclair. Nigel claimed that he could produce jingles with a far more current sound than the package
Pete was about to license from OS. Nigel won the bet and his first package went to air on TT FM, Melbourne, July 1996.
Since then there has been no looking back. A station became
a network, a network became a country, and now, with the
help of an online strategic marketing plan, a country has
become the world.
In Australia alone, we currently have hundreds of jingles playing on every network, from Cairns to Hobart, Sydney to
Perth.
Our first Summer jingle package, Summer
In The City, ran in every major radio market in Australia, including Australia's
number CHR station: 2Day FM in Sydney. The jingle was so successful it was released and became a dance hit on Virgin/EMI.
It has since been re-worked for a major UK Network.
Jingle House has gone on to have staggering international success, with our production now airing across Africa, Europe,
Asia and North America.
"The key is to stay focused on the current sound, no matter
what format you're writing for. It's like fashion; you're not going
to stay in business selling last season's range. Music is constantly
evolving. If nothing else, we pride ourselves in delivering jingles
that are on the cutting edge of that evolution. Jingles with attitude.
Jingles which clearly say 'Hey, this is NOW!'" (Managing Director
- Nigel Ross).
|